Peppa lives with her family in a fictional area known as Peppatown, often depicted as being near London:
- The Pig Family: Includes her younger brother George, Mummy Pig, and Daddy Pig.
- Friends: Zoe Zebra, Candy Cat, Emily Elephant, and Danny Dog.
- Playgroup: Taught by Madame Gazelle, who also taught the parents when they were children.
- Miss Rabbit: A local legend in Peppatown, known for holding almost every job in the town, ranging from bus driver to helicopter pilot and supermarket
