The core of the show revolves around the Heeler family and their daily lives in Brisbane.
- Bluey: The energetic main character who loves to play games and transform everyday events into grand adventures.
- Bingo: Bluey's 5-year-old little sister, a Red Heeler who is sweet, imaginative, and often plays in the backyard.
- Bandit (Dad): An archaeologist who loves to play and invent silly games with his daughters.
- Chilli (Mum): A Red Heeler who works part-time in airport security and is known for being kind, funny, and grounding.
